The Best One Yet
🩲 “Kim’s gravitational force” — Skims WNBA win. Made In China’s 100% tariff. Pizza Hut’s burger strategy.
May 15, 2024
Kim Kardashian discusses Skims' WNBA partnership, challenging Victoria's Secret; White House quadruples tariffs on Chinese products; Pizza Hut innovation with a hamburger; NHL team in Utah. Learn lessons from McDonald's failed pizza launch and the importance of differentiation in product development.
23:06
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Quick takeaways
- Skims collaborates with WNBA for unique marketing approach, standing out in the competition.
- President Biden's tariff increase reflects a strategic response to China's economic advantage, impacting global trade dynamics.
Deep dives
Skims Collaborates with WNBA Stars for Marketing Campaign
Skims, Kim Kardashian's shapewear brand, launched a marketing campaign with WNBA top stars, showcasing them in skims underwear at the season tip off. The campaign aligned with the brand's focus on connecting undies with various aspects of life, differentiating itself in the market. Skims' success was attributed to Kim Kardashian's marketing appeal and their strategy of being unique.
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