Kim Kardashian discusses Skims' WNBA partnership, challenging Victoria's Secret; White House quadruples tariffs on Chinese products; Pizza Hut innovation with a hamburger; NHL team in Utah. Learn lessons from McDonald's failed pizza launch and the importance of differentiation in product development.
Skims collaborates with WNBA for unique marketing approach, standing out in the competition.
President Biden's tariff increase reflects a strategic response to China's economic advantage, impacting global trade dynamics.
Deep dives
Skims Collaborates with WNBA Stars for Marketing Campaign
Skims, Kim Kardashian's shapewear brand, launched a marketing campaign with WNBA top stars, showcasing them in skims underwear at the season tip off. The campaign aligned with the brand's focus on connecting undies with various aspects of life, differentiating itself in the market. Skims' success was attributed to Kim Kardashian's marketing appeal and their strategy of being unique.
President Biden Quadruples Tariffs on Chinese Cars and EVs
President Biden increased tariffs on Chinese cars from 25% to 100%, reflecting America's reevaluation of 'Made in China.' The move aims to counter China's government subsidies that give Chinese companies an unfair advantage in strategic industries like electric vehicles. The decision blends political strategy, following Trump's tough stance on China, with economic concerns regarding competition and fairness.
Pizza Hut Launches a Burger Inspired by McDonald's McPizza
Pizza Hut responded to declining sales by introducing the Cheeseburger Melt, a burger-like product with pizza ingredients folded in. This launch emulates McDonald's strategy from the '80s when they introduced the McPizza to revitalize sales, showcasing how process efficiency can make or break a product. Pizza Hut's innovation highlights the importance of adapting processes to product development for sustained success.
Kim Kardashian’s Skims just announced a WNBA partnership — Because Skims is competing where Victoria’s Secret and Spanx won’t play.
Pizza Hut is launching its first… hamburger — But 30 years ago, McDonald’s tried launching a pizza. And it’s a case study in getting out of your comfort zone.
And the White House just quadrupled tariffs on EVs, batteries, solar panels, and chips from China — Because “Made in China” doesn’t mean cheap anymore.
Plus, Utah is getting its 1st NHL team and fans get to choose the name — What would you name Salt Lake City’s pro hockey team (our money’s on “Yeti”)? Vote here: https://nhlinutah.com/