The Best One Yet cover image

🩲 “Kim’s gravitational force” — Skims WNBA win. Made In China’s 100% tariff. Pizza Hut’s burger strategy.

The Best One Yet

CHAPTER

Expanding Skims into the WNBA: A Marketing Phenomenon

Exploring Skims' venture into the WNBA and the brand's rapid rise in the shapewear industry with Kim Kardashian's marketing prowess at the helm.

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