This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dave Woolliscroft, Finance Leader and Big 4 Managing Director. Randy and Dave discuss the key differences between venture capital and private equity, particularly focusing on what it means for companies preparing for a sale to a PE firm. The conversation highlights the importance of understanding the operational changes that occur under PE ownership, emphasizing that companies often experience increased scrutiny and a more rigorous reporting structure. Dave shares insights on what makes a great PE firm and how their approach to growth can differ significantly from that of VCs, especially regarding profitability and operational discipline. 

Expert Takeaways 

• Understanding the differences between VC and PE is crucial for founders and CEOs.
• Preparing for a sale to a PE firm requires clear financial data and predictability.
• Effective go-to-market execution is essential for attracting PE interest and valuation.
• CFOs must adapt to a more rigorous financial environment under PE ownership.
• Regular communication with the board helps alleviate concerns and ensures alignment.
• Pricing strategy plays a significant role in maximizing profitability and growth potential.

Timestamps

(00:00) Intro

(00:15) Meet Dave Wooliscroft

(01:24) Understanding VC vs PE

(13:26) Preparing for a Sale to PE

(24:58) Life Under Private Equity

(36:37) Key Advice for CFOs in PE Transactions

(40:47) Speed Round: Metrics, Books, and Influencers

Links

Maxio

Upcoming Events

Maxio Institute Report

Randy Wootton LinkedIn 

Dave Woolliscroft LinkedIn