201: How She Generated $1 Million in Course Sales in Less Than 2 Years (featuring Dr. Rachel Gainsbrugh)
May 30, 2023
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Dr. Rachel Gainsbrugh, a healthcare professional, shares her journey of making $1 million in course sales in just 2 years by selling online courses on short-term property rentals. They discuss validating ideas, market research, and offering high-value services. Rachel shares her journey of burnout in healthcare to successful real estate investing and coaching. Jacques and Rachel explore course offerings, lead magnets, and common mistakes to avoid. They emphasize the importance of pre-marketing and targeting a specific audience. They also discuss software tools for business and finding success in a niche market.
Validate your course idea by implementing a pre-sell strategy to gauge interest and ensure audience investment.
Utilize an all-in-one platform like Kajabi to streamline course creation, website hosting, email marketing, and community building.
Embrace a growth mindset, learn from mistakes, and focus on providing value to your target audience to achieve significant success in your online course business.
Deep dives
Reaching Seven Figures in Digital Course Sales
Dr. Rachel Gaines-Brah recently achieved a major milestone in her business, hitting seven figures in net revenue from digital course sales. In less than two years, she has built a successful online course business that caters to burnt-out medical professionals looking to leverage real estate through short-term luxury rentals. Her success is a testament to the power of focusing on a specific target audience and delivering valuable content and coaching. Dr. Rachel emphasizes the importance of validating your course idea and listening to your audience's needs. Despite facing challenges and making mistakes along the way, she has persevered and achieved remarkable success.
Starting with a Pre-Sell Strategy
When Dr. Rachel first had the idea for her course on short-term luxury rentals, she implemented a pre-sell strategy to gauge interest and validate the market. She offered a limited number of spots in the program and charged an upfront fee, ensuring that her audience was invested in the course. This approach helped her generate revenue, refine her course content, and build a community of dedicated students. By focusing on a specific target audience and delivering tangible results, Dr. Rachel was able to create raving fans who continue to benefit from her expertise.
Using Kajabi for Course Creation and Business Management
Dr. Rachel utilizes Kajabi as her all-in-one platform for course creation, website hosting, email marketing, and community building. She appreciates the simplicity and ease of use that Kajabi provides, allowing her to quickly make edits, access data, and manage her online course business effectively. While she acknowledges some limitations with checkout page conversions, she is excited about upcoming improvements and features that Kajabi is implementing. Dr. Rachel's experience demonstrates the importance of having a reliable and user-friendly platform to streamline course creation and business management.
Embracing a Growth Mindset and Learning from Mistakes
Dr. Rachel emphasizes the importance of embracing a growth mindset and being open to learning from mistakes. She admits to making hiring errors and initially struggling with team management and leadership. However, she understands the value of refining processes, creating standard operating procedures, and continuously improving as a leader. Dr. Rachel also encourages course creators to overcome the fear of competition and realize that their unique delivery and expertise can set them apart. With a focus on providing value and serving her target audience, she has achieved significant success in a short period.
Validation, Connection, and Empowerment
Dr. Rachel's journey in building her online course business highlights the importance of validation, connecting with your target audience, and empowering others through your unique knowledge and expertise. By validating your course idea, listening to your audience's needs, and consistently delivering value, you can build a thriving online course business. Dr. Rachel's story serves as an inspiration for others who are considering creating their own digital courses and demonstrates the transformative power of entrepreneurial success.
In this episode, host Jacques Hopkins talks with Dr. Rachel Gainesborough, a healthcare professional who was able to make a million dollars in just two years by selling online courses on short-term property rentals.
Jacques and Rachel cover a range of topics around creating and selling online courses, including validating your idea, conducting market research, and the importance of offering high-value services. They also discuss the right and wrong ways to create online courses, with Jacques sharing his expertise on how to succeed with your online course business.
Rachel shares her journey to becoming an online course creator, from experiencing burnout in healthcare to realizing the potential of making money through real estate investing and coaching. She emphasizes the benefits of offering free value to foster goodwill and build relationships within parallel groups.
Jacques and Rachel dive into the details of Rachel's different course offerings and how she discovered what her audience wanted with lead magnets, ultimately leading to the success of her signature course.
Join Jacques and Rachel as they discuss how to get started with creating and selling online courses, and avoid common mistakes along the way.
Sponsor Message: This episode is sponsored by Kajabi, the all-in-one platform to create, market and sell your digital products. Visit EveryClickKajabi to get a 28-day free trial and Jacques' course "Every Click Kajabi".
Key Takeaways:
Validate your idea and conduct market research before creating an online course.
Fostering goodwill and building relationships within parallel groups is key for success.
Lead magnets can gather qualified leads and help you discover what your audience wants.
Offering high-value services can lead to charging more for those services.
Success of your course is measured by the success of your students.
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