Training Data Vercel CEO Guillermo Rauch: Building the Generative Web with AI
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Aug 5, 2025 
Guillermo Rauch, CEO of Vercel, is on a mission to demystify software creation, making it accessible to everyone. He discusses how AI tools like ChatGPT have transformed customer acquisition and reduced friction in coding. Guillermo emphasizes the shift toward ephemeral applications and the power of ‘virtual coworkers’ in design and development. He foresees a future where AI enhances user experiences and security in web applications, liberating software from traditional constraints and enabling real-time, personalized interactions.
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AI Expands Software Creators
- AI coding tools are expanding software creation to non-developers like designers and marketers.
- Natural language interfaces open software building to virtually anyone with a keyboard.
AI Products Have Built-in Metrics
- AI products have built-in metrics enabling precise measurement and improvement.
- Reliability and taste in generated code can be systematically embedded and improved.
Design for User Experience
- Always think backwards from the end user, not just the developer.
- Balance developer enthusiasm with long-term user experience and operational excellence.