
Vercel CEO Guillermo Rauch: Building the Generative Web with AI
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Navigating AI and Infinite Services
This chapter explores the complexities of providing unlimited services through a business lens, emphasizing the operational challenges of quality and scalability in response to user demands. It discusses the transformative impact of AI, particularly large language models, on developer experiences and user growth, and examines how Vercel adapts its infrastructure to meet these evolving needs. The conversation also highlights the shift in marketing and customer engagement dynamics, alongside the critical role of ergonomics in user interfaces for AI applications.
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