Millionaire University How to Price Your Offers Without Selling Your Soul | Andee Hart
Apr 15, 2025
Andee Hart, a sales expert and founder of She Sells Differently, shares her insights gained from over 18 years in Fortune 500 tech sales. She explores why many women entrepreneurs struggle with sales due to mindset blocks and societal conditioning. Andee emphasizes the importance of pricing confidently without discounting and discusses the psychology behind buyer behavior. She highlights the value of authentic engagement over the hard sell, the power of follow-ups, and how fostering trust leads to long-term success.
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Women Struggle With Charging
- Women entrepreneurs often struggle with the concept of charging and selling their services or products.
- They tend to give away value through discounting, which can harm perceived quality and business sustainability.
Nurturing Instinct Affects Pricing
- Women are naturally nurturers and more empathetic, which leads them to give more away to help others.
- This nurturer instinct can contribute to undercharging and exhausting business resources.
Ask Questions to Build Trust
- Build trust and assess customer needs by asking genuine questions to determine the product fit.
- Confidently point customers to what suits them or refer elsewhere to ensure positive experiences.