Product Thinking
Episode 216: Getting OKRs Right: Planning with Impact at OLX with Hugo Froes
Mar 26, 2025
Hugo Froes, Head of Operations at OLX, brings his expertise in UX and service design to discuss the intersection of product operations and business needs. He shares insights on standardizing OKR frameworks to enhance flexibility while ensuring measurable outcomes. The conversation also covers the evolving role of product management, emphasizing the need for adaptable methodologies and empowering teams. Hugo highlights how AI can optimize efficiency, enabling teams to focus on high-value interactions while navigating challenges in user experience.
48:32
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Quick takeaways
- Hugo Froes emphasizes the importance of product operations in bridging UX design with business needs to optimize processes and empower teams.
- The effective implementation of OKRs at OLX involves categorizing them into discovery, build, and outcome types for clearer focus and measurable progress.
Deep dives
Defining the Role of Product Operations
Product operations serve to build relationships and narrow down the core objectives of an organization. Establishing a clear role within the company involves identifying major challenges while also seeking quick wins that can visibly demonstrate progress in the early months. For example, simple but impactful changes like implementing new meeting rituals can generate interest among the team and showcase the value of product operations. It emphasizes the need for a sustained focus on delivering long-term value rather than just meeting short-term targets, ensuring organizational growth.
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