Hugo Froes

Hugo Froes, Head of Operations at OLX, brings his expertise in UX and service design to discuss the intersection of product operations and business needs. He shares insights on standardizing OKR frameworks to enhance flexibility while ensuring measurable outcomes. The conversation also covers the evolving role of product management, emphasizing the need for adaptable methodologies and empowering teams. Hugo highlights how AI can optimize efficiency, enabling teams to focus on high-value interactions while navigating challenges in user experience.