Hugo Froes

Hugo Froes, Head of Operations at OLX, brings his expertise in UX and service design to discuss the intersection of product operations and business needs. He shares insights on standardizing OKR frameworks to enhance flexibility while ensuring measurable outcomes. The conversation also covers the evolving role of product management, emphasizing the need for adaptable methodologies and empowering teams. Hugo highlights how AI can optimize efficiency, enabling teams to focus on high-value interactions while navigating challenges in user experience.

Hugo Froes, Head of Product Operations at OLX, discusses his transformative journey from graphic design to leading global product ops teams. He shares insights on leveraging design as a superpower in product operations and the crucial role of OKRs for driving focus and efficiency. Hugo emphasizes the importance of aligning organizational needs with product ops structures and the value of hiring humble, experienced practitioners. He also explores how AI can amplify workflows while cautioning against complacency, making this a must-listen for product leaders.

Hugo Froes, Head of Product Operations at OLX, shares his insights on the role of product ops in scaling organizations. He argues that product ops should aim to become redundant by removing friction and optimizing processes. Hugo discusses the critical moments when product ops become essential, how to structure them effectively, and the importance of collaboration. He also warns against rigidity, highlights best practices for starting product ops, and reframes critics’ views by positioning product ops as enabling teams. A must-listen for those in product management!