Wired magazine editor explains the emergence of the Long Tail

The editor-in-chief of Wired magazine, Chris Anderson, discusses the concept of the Long Tail, which defies the traditional 80/20 rule of sales and explains the shift in consumer behavior due to the abundance of choice in the digital era. Anderson provides examples, such as the success of digital jukebox companies and Amazon, to demonstrate how digital marketplaces offer a wide range of products and tap into niche markets previously underserved by traditional brick-and-mortar retailers. He highlights how the internet and technologies like search engines and recommendations have enabled the Long Tail phenomenon, giving consumers access to a vast array of products and empowering them to explore their individual interests.