This chapter explores how power is distributed between mainstream media and the blogosphere, emphasizing the overlooked skills of amateurs, biases in mainstream media, and the need for unique content. It also discusses the improvements in the blogosphere and Wikipedia through competition and user engagement, and the potential impact of the younger generation's trust in uncontrolled information.
Russ Roberts talks with Chris Anderson of Wired Magazine about the ideas in his new book, The Long Tail: Why the Future of Business is Selling Less of More. Topics include the weird world of internet distribution and production, how the Sears catalog of the 1890s was the predecessor to Amazon books in the 1990s, the economics of choice and the role of filters, and the challenges of wrapping our minds around emergent phenomena.