Ep. 241: How Byredo Changed the Perfume Game with Ben Gorham

Oct 15, 2020

Ben Gorham, founder of Byredo, reveals how his unique background as a Swedish basketball player ties into creating emotionally resonant perfumes. He discusses the transformation of the scent industry over the past decade and emphasizes that luxury can be inclusive. Listeners will hear about Byredo's exciting new makeup collaboration and the cultural significance of scent, highlighting how it connects deeply with memories and personal experiences, making fragrance an art form in itself.