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Ep. 241: How Byredo Changed the Perfume Game with Ben Gorham

Fat Mascara

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Innovations in Beauty and Fragrance

This chapter examines a new line of versatile color sticks for makeup and discusses the fragrance industry's need to adapt post-pandemic through digital innovations. It highlights the emotional connections people have with scents during challenging times and looks forward to future tech collaborations enhancing the sensory experience of fragrance.

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