Ep. 241: How Byredo Changed the Perfume Game with Ben Gorham
Fat Mascara
00:00
The Art of Scent: Byredo's Journey
This chapter explores the fascinating evolution of Byredo, a luxury fragrance brand, from its founder's artistic roots to its impact on the modern fragrance industry. It highlights the importance of personal memories and experiences in crafting scents that resonate with consumers, particularly in the context of luxury and inclusivity. The discussion also emphasizes the intricate relationship between smell and memory, showcasing how fragrances can evoke deep emotional connections.
Transcript
Play full episode
