The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 400: Yembo: From Cold Calls & Rejections to Scaling an AI Startup - with Zach Rattner
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Jun 13, 2024 Zach Rattner, Co-founder of Yembo, shares insights on starting an AI company for virtual home surveys, tackling cold calls, managing customer expectations, and scaling the business. The podcast highlights the importance of persistence, educating customers, and hands-on sales approach for technical founders.
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Underserved Industry
- Zach Ratner noticed computers outperforming humans in image recognition, but self-driving cars were too competitive.
- He sought an underserved industry, like moving, inspired by his wife's logistics experience.
Validating the Idea
- To validate his idea, Zach researched moving industry complaints using the Better Business Bureau and online reviews.
- He then cold-called and visited moving companies, facing rejections and awkward situations.
Practice Makes Better
- Practice makes things easier, even cold calling.
- Prioritize important clients later to gain practice with less critical ones first.