Business Casual Becoming A Middleman of Quality
Nov 23, 2025
Matt dives into his journey of becoming a quality control specialist in content creation. He discusses turning his focus to specific departments within his company and how each interacts to create a seamless flow of customer engagement. The importance of standard operating procedures (SOPs) shines as he shares his experiences in email marketing and optimizing processes. Using brewing as a metaphor, he emphasizes the significance of repeatable, frictionless workflows. Tune in for insights on balancing experimentation and consistency in content production!
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See The Business As Interlocking Departments
- Matt reframes his role from a doer to overseeing departments and processes.
- He views the business as promotion, sales, and product with many interlocking content departments.
Your Role Can Be Quality Manager
- Matt realized he functions one layer above operations as the quality manager.
- His primary job is overseeing and improving department processes rather than doing every task.
Only Filming The A-Roll
- For short-form videos Matt only films the A-roll and is not involved in scripting, editing, or publishing.
- He calls himself a cog in the machine for that specific content process.
