The Fort #332 - Chris Hoffmann - CEO of Hoffmann Brothers - From $10M to $140M: Scaling a Home Services Giant - A Story of Family, Purpose, and Unprecedented Growth
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Jan 23, 2024 Chris Hoffmann, CEO of Hoffmann Brothers, shares his experience in the Marine Corps, taking over the family business, scaling the business, retaining and training labor, and the future of the trades. He also discusses purpose-driven ownership vs. PE, scaling acquired businesses, call centers, the future of marketing, and the importance of Google reviews.
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Marine Corps Leadership Recognition
- Chris Hoffmann earned peer-selected leadership ranking #1 out of 288 Marine officers at the basic officer course.
- He succeeded by never mailing in work and consistently delivering high-quality results.
Pause Before Driving Change
- When joining a new organization, take a tactical pause to learn and build trust before driving change.
- Jumping too quickly to change risks destroying value.
Retain Trades Labor with Leadership
- To retain skilled trades labor, invest in competitive pay, benefits, and training programs.
- Focus on leadership development since frontline managers strongly influence employee experience.