Marketing School - Digital Marketing and Online Marketing Tips The Strip Club Sales Lesson That 10x's Your Pricing
Dec 15, 2025
The hosts debate the challenges of running a company compared to parenting. They share a fascinating lesson on how scarcity can increase perceived value, using a strip club story as a backdrop. The discussion shifts to the pitfalls of fake scarcity for enterprise buyers. They also explore how AI is altering marketing strategies, especially in coding versus marketing expenditures. Lastly, they emphasize the importance of differentiation with software and services as the landscape evolves.
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Scarcity That Forces Higher Spend
- A strip-club bouncer turned away a group and charged $1,000 each, causing them to spend far more inside.
- Neil Patel recounts how this manufactured scarcity taught a consultant to raise fees and double close rates.
Use Scarcity To Filter Buyers
- Use scarcity as a filter, not a trick: tell prospects you're at capacity and delay responses.
- Eric Siu and Neil note this can raise perceived value and dramatically increase close rates for solo consultants.
Enterprise Buyers Punish 'Too Busy'
- The scarcity trick breaks with enterprise buyers because procurement can simply choose other vendors.
- Eric Siu explains enterprises will bypass a vendor who claims to be 'too busy.'