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In this episode, Neil and Eric debate whether running a company is like raising kids, then pivot into a wild pricing lesson: how “at capacity” scarcity can filter buyers and increase close rates for consultants and service businesses. They unpack where fake scarcity breaks (enterprise), why AI is reshaping marketing agencies, and how software plus services can stay differentiated. Plus, a look at Menlo Ventures’ enterprise GenAI data, why coding spend dominates, and why hallucinations hit marketing harder than verifiable domains like code.
Key takeaways:
-Scarcity is a filter, not a trick.
-Enterprise buyers punish “we’re too busy.”
-AI makes coding sticky, marketing messy.
Chapters:
00:00 Company vs kids debate
03:44 Scarcity pricing strip club story
05:49 Where scarcity works (and fails)
07:05 AI marketing and agentic workflows
07:33 Double pay for AI fluency idea
09:46 Menlo Ventures enterprise AI stats
12:08 Software plus services differentiation
13:47 Department AI spend: coding leads
14:16 Hallucinations: marketing vs coding
16:57 Wrap and goodbye
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
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