The Foundr Podcast with Nathan Chan
322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan
Sep 1, 2020
Mikael Yan, Co-founder and CEO of ManyChat, shares his journey from e-commerce to building a leading messaging platform. He discusses the shift towards B2B and the significance of understanding customer needs for sustainable success. Yan highlights the importance of mindset in entrepreneurship and recalls his transformative move from Moscow to Silicon Valley. He emphasizes the future of messenger marketing, including the integration of SMS and email, and explores how businesses can enhance customer engagement through innovative messaging solutions.
58:02
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Quick takeaways
- Mikael Yan emphasized the importance of addressing real business needs over flashy technology when creating ManyChat, focusing on effective customer communication and marketing strategies.
- The podcast highlighted the necessity for businesses to adapt to the growing prominence of messaging apps, particularly in regions like Asia, to engage customers effectively.
Deep dives
The Shift Towards Messaging Apps
Messaging apps have become the dominant platform for communication, overtaking social media usage. Statistics indicate that the number of users on messaging apps has surpassed those on social media for the first time, showcasing the growing importance of private messaging networks. This shift means that businesses need to focus on how to effectively engage with customers through these channels. The conversation highlights how crucial it is for companies to adapt to this change by leveraging messaging apps for customer communication and relationship-building.
