The Calum Johnson Show

Zach Pogrob: The Secret to Going Viral, The Power of Obsession, Living a Creative Life

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Feb 27, 2023
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ANECDOTE

Rapid Instagram Growth Story

  • Zach Pogrob grew his Instagram from 180K to over 900K followers in about three months by switching to animated clips.
  • After 4-5 posts of that style, one video went viral with 4 million views, causing a massive follower increase.
ADVICE

Relentless Content Iteration

  • Be relentless and produce consistently to gather data on what content works.
  • Adjust by doing more of what succeeds while constantly innovating and iterating your content.
INSIGHT

Living a Creative Life

  • Living a creative life means optimizing mind and body to naturally generate ideas.
  • Silence, isolation, and change enable inspiration and innovation essential for creativity.
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