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Zach Pogrob: The Secret to Going Viral, The Power of Obsession, Living a Creative Life
The Calum Johnson Show
The Most Powerful Thing You Can Do Is Own a Word
I changed my bio to follow obsession at least over a year ago, probably almost two years ago. And then over time I just realized how much I thought it mattered to become known for something and to own a term. There was not like a specific moment where I was like, this is going to be mine. It just kind of happened slowly. So yeah, it takes a long time. You can become known for like a very niche term pretty quickly, but to becoming known for Apple takes a lot of work.
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