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Shopify experienced significant growth during the pandemic, but also faced challenges like stock price fluctuations and company expansion issues, illustrating the volatile nature of running a large company amidst rapid changes in the market.
As companies grow bigger, the time between highs and lows shortens, leading to more frequent fluctuations. Toby emphasizes that stability is elusive in business, recounting Shopaify's journey through high and low points, highlighting the ongoing challenges of scaling and operating a large organization.
Toby reflects on the misconception that large companies become stable and easy to operate over time, citing examples like Apple and Microsoft. He notes the constant unpredictability and challenges faced by companies, emphasizing the need to adapt and navigate through highs and lows.
Shopify's unique approach to employee stock options allows for greater agency and decision-making power for employees, encouraging them to make informed decisions about their compensation. Toby discusses the importance of empowering employees with choices and ensuring transparency in the decision-making process.
Shopify aims to offer sustainable delivery options to customers, recognizing the importance of eco-friendly practices and consumer preferences. By prioritizing speed where necessary and sustainability in delivery choices, Shopify seeks to provide a well-rounded and customer-focused experience.
Shopify's integration with Stripe for payments provides a seamless and efficient checkout process for customers, enhancing conversion rates and user experience. The partnership between Shopify and Stripe underscores the importance of simplicity and ease of use in payment processing, contributing to improved customer satisfaction and loyalty.
Consumers' shift towards consuming shorter, more concise content impacts various industries. From news outlets presenting news in bullet points to authors focusing on brevity, creators need to adapt to cater to audiences preferring quick, condensed information without compromising value. While shorter attention spans are influencing content creation, the future may introduce summarized versions of classic books or shorter formats in various mediums.
The evolution of media consumption toward immersive experiences raises concerns, especially in parenting. The current trend of high emotion-driven, reactionary content contributes to polarization and information overload. As younger generations grow, there is a growing interest in limiting children's exposure to technology, hinting at potential shifts in how news is consumed and shared, possibly focusing on more concise and impactful formats.
The democratization of content creation through platforms like TikTok contrasts with emerging commercialization and consolidation trends. Independent creators face challenges from larger entities entering the digital space, potentially leading to agency-controlled content creation akin to traditional child actors. As digital media evolves, the balance between democratization and commercial interest shapes the future landscape of content creation and distribution.
Shopify CEO Tobi Lütke joins Jason for the third time to break down Shopify's wild ride over the past 2+ years (1:40), $SHOP's new compensation system (14:19), competing with Amazon (45:38), Shop Pay (56:25), and more! Then, Producer Rachel welcomes Jules Terpak back for another segment of OK Boomer! (1:15:58)
(0:00) Jason intros today's segments!
(1:40) Shopify CEO Tobi Lütke joins to break down Shopify's wild ride over the past 2+ years and the state of the e-commerce market post-COVID peaks
(13:00) Spokn - Get 3 months free at https://getspokn.com/twist
(14:19) Dealing with stock price distractions during periods of volatility, innovating Shopify's compensation system
(27:56) Masterworks - Skip the waitlist to invest in fine art using at https://Masterworks.io/twist
(29:23) Tobi breaks down the ideation of Shopify's new "Flex Comp" system
(38:53) Helpware - Go to https://helpware.com/TWIST to get $1000 off your first invoice
(40:09) Laying off 10% of staff over the summer
(45:38) Competing with Amazon, innovating in fulfillment
(56:25) Shop Pay, BNPL, and remote work quirks
(1:15:58) Producer Rachel welcomes Jules Terpak back for another OK Boomer segment covering Gen Z online life, the entertainment economy, social media backlash, "Sharenting" and more
FOLLOW Tobi: https://twitter.com/tobi
FOLLOW Jules: https://twitter.com/julesterpak
FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood
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