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Shopify CEO Tobi Lütke on navigating a downturn, innovating in compensation & more | E1568

This Week in Startups

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Navigating Employment and E-commerce Challenges

This chapter reflects on the emotional toll of making tough employment decisions and the impact of corporate growth on personal commitments. It also explores the evolving dynamics of online selling, emphasizing customer support, platform strategies, and the importance of sustainability for small businesses. The speaker discusses the balance between maintaining unique brand identities and leveraging larger platforms like Amazon to enhance visibility and reach.

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