Pivoting Genres for Success

An author discusses her decision to pivot genres after her initial series of four books failed to meet financial expectations. She discovered the thriving sub-genre of 1920s murder mysteries, which resonated with her passion for historical research and storytelling. In researching this new genre, she engaged deeply with literature from the era and drew inspiration from real-life figures, ultimately crafting characters who navigate the social changes of the period. This shift not only revitalized her creative process but also positioned her brand more effectively in a competitive market.