Anna Sayburn Lane, an author of 1920s murder mysteries and contemporary thrillers, shares her journey through the challenges of pivoting genres. She discusses when to leave an unsuccessful series behind, the financial aspects of genre selection, and the benefits of writing to market for easier promotion. Lane also delves into the emotional highs and lows of attending author conventions, the intricacies of writing historical fiction, and the importance of rebranding and effective marketing strategies to connect with readers.