Masters of Scale Rapid Response: What’s the next Barbenheimer? with The Ankler’s Janice Min
Jul 16, 2024
Janice Min, Co-founder and CEO of The Ankler, provides sharp insights into Hollywood's current challenges. She discusses the summer box office's disappointing performance, attributing it to franchise fatigue and shifting audience expectations. Janice analyzes the evolving landscape of Paramount amidst tech competition and the effects of AI on content creation. She also explores the industry's struggle with content saturation and the necessity for risk-taking in storytelling, all while navigating the complexities of a digital-first entertainment world.
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Summer Box Office Slump
- This summer's box office is underwhelming, lacking a Barbenheimer-level hit.
- Audiences might struggle to recall a movie they saw this summer.
Summer Movie Expectations
- Summer movies now face high expectations for a premium experience.
- This pushes studios towards expensive, high-bar productions, often sequels.
Netflix's Summer Movie Strategy
- Netflix attempts "summer movies" year-round, but lacks Hollywood's marketing prowess.
- Their approach relies on algorithms rather than targeted campaigns.