6min chapter

Masters of Scale cover image

Rapid Response: What’s the next Barbenheimer? with The Ankler’s Janice Min

Masters of Scale

CHAPTER

Navigating Post-Strike Waters in Film

This chapter analyzes the film industry's recovery after recent strikes, focusing on the disappointing performance of summer box office hits amid franchise fatigue. It reveals changing audience expectations due to the rise of streaming services and explores the challenges studios face in adapting their marketing and project strategies.

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