Content marketing with the right mindset • Rand Fishkin from Sparktoro

How do most people get content marketing wrong? How can you differentiate yourself and do it in the right way?

Rand Fishkin from Sparktoro talks to us about his unique mindset of publishing content online, what he thinks about the accuracy of attribution, and what he thinks of before deciding a distribution strategy for a piece of content.

We also talk about his thoughts on fundraising vs. bootstrapping, why the press doesn’t cover bootstrapped businesses, and what he thinks of Elon Musk buying Twitter.

⏱ What you’ll find and when:

00:00 Intro
02:41 Transitioning from Moz to Sparktoro
05:07 Thoughts on bootstrapping vs. VC funding
10:06 Why the press doesn’t talk about bootstrapped businesses
13:23 Sparktoro’s unique funding model
24:46 What Sparktoro does – finding more media channels
30:08 Thoughts on attribution
38:18 Rand’s unique content mindset
43:49 Content distribution the right way
51:03 Choosing the right titles for your content pieces
53:27 Thoughts on Elon Musk acquiring Twitter
57:34 Flash questions

🔗 Connect with Rand:

Twitter: https://twitter.com/randfish
LinkedIn: https://www.linkedin.com/in/randfishkin/
Sparktoro: https://sparktoro.com/blog/