Content marketing with the right mindset • Rand Fishkin from Sparktoro
Bootstrapped Stories
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What Is Your Audience Interested In?
A lot of companies that invest in content marketing essentially produce content that promotes their product directly to who they think is the right buyer ad. You can't do just that, because you won't attract an audience right there. What are topics that resonate that with them? What are things that they talk about? I think it can pay to look at things that they search for as well. And so you have to shift your mentality from "i am marketing to customers of my final product" The contents does a great job of serving these sources of influence and will amplify it which will bring people to me. This is essentially what i would urge everyone who's thinking about dipping its toe into their content marketing
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