Content marketing with the right mindset • Rand Fishkin from Sparktoro
Bootstrapped Stories
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Search Engine Optimization
Have you ever done ads on the title of an article just to see which one would get the highest clicke trouh rates? The first problem is, searchers who click are different than people who share on social media. And so sometimes you can do better in terms of amplification with what i'd call a less click baty viral headline and a more journalist, blogger, influencer coverage targeted headline. Les no, lesbusit more mes, less consumery, less less sortof bushady, less buzz feed and more sort of roiters.
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