Evolution Exchange Denmark Podcast

Evo DK #349 - Working Effectively In A Product Trio

Sep 26, 2025
Henrik Kier, a digital engagement expert at Nordea, Frederik Hansen from Laerdal Medical specializing in design, and Mads Jorgensen from BankData in product management share insights on effective collaboration in product trios. They discuss the importance of aligned goals with OKRs to avoid misalignment. The trio emphasizes equal contributions and the significance of direct customer feedback for motivation. Also explored are challenges of integrating legacy systems and the necessity of business cases for major tech changes, proving that sometimes old systems really can be best.
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INSIGHT

Shared Goals Drive Trio Success

  • Aligned goals across product, UX and tech are the single biggest predictor of trio success.
  • Misaligned KPIs quickly produce conflicting behaviour and failure.
ADVICE

Operate As Equals In The Trio

  • Drop hierarchical postures in the trio and treat members as equals who bring expertise.
  • Use simple alignment tools like opportunity maps or Five Whys to solve problems together.
ADVICE

Clarify Decision Rights

  • Respect role responsibilities: product should make the final call while UX and tech challenge and advise.
  • Make decisions transparent so accountability and customer guardianship remain clear.
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