Must Engineers Join Customer Research in Person?

Sean Thompson leads an engaging discussion with Henrik Kier, Head Of Digital Customer Engagement Engineering In One Digital Hub at Nordea, Frederik Hansen, Vice President Design at Laerdal Medical and Mads Jorgensen, Senior Manager at BankData. Together, they explore how organizations can work effectively in a product trio model, combining engineering, design and management. The conversation highlights practical methods for improving collaboration, driving innovation and aligning cross-functional teams to create impactful digital solutions in today’s fast-paced business environment.