Inside the Strategy Room 238. How leading CEOs excel at stakeholder engagement
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Feb 13, 2025 Join Julia McClatchy, a McKinsey partner and growth strategist, Blair Epstein, leader in CEO excellence, and Eric Sherman, communications guru. They discuss how CEOs can master the art of stakeholder engagement through authentic communication. Discover the EDGE framework for storytelling, the need for a cohesive narrative, and the role of collaboration in effective communication. They also share insights on navigating crises and how successful leaders adapt their strategies to foster deeper connections, driving organizational success.
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CEO Communication's Impact
- CEO communication is crucial for company performance, impacting relationships with external stakeholders.
- Exceptional CEOs prioritize connecting with stakeholders as a core responsibility, weaving communication through all their actions.
Stakeholder Engagement Challenges
- CEOs must engage diverse stakeholders with varied agendas, from young leaders to union leaders to suppliers.
- They must communicate authentically and proactively, considering each stakeholder's expectations and the rapid spread of information.
The EDGE Approach
- CEOs should adopt the "EDGE" approach: Expand their communication reach, be Distinctive in their messaging, have a Growth orientation, and prioritize Engagement.
- These four principles help CEOs effectively connect with their audiences and prioritize communication efforts.