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Strategic Stakeholder Engagement for CEOs
This chapter explores the strategic approaches CEOs can utilize for effective stakeholder engagement over time, considering various contexts and challenges. It highlights the importance of crafting a unified narrative while tailoring messages to meet individual stakeholder needs, emphasizing authenticity and the significance of communication channels. Through five critical shifts, the discussion underscores how a cohesive narrative rooted in clear purpose can enhance connections with stakeholders and drive organizational success.