This Week in Startups Paid newsletter pricing disruption, Instagram Reels underperforming + OK Boomer | E1562
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Sep 17, 2022 Josh Kaplan, CEO and co-founder of Smooth Media, shares insights on disrupting the newsletter industry with new platforms like beehiiv. He highlights how these platforms offer better pricing and monetization options for creators, setting them apart from giants like Substack. The discussion also covers Instagram Reels' struggles to compete with TikTok, despite Meta's investments. Kaplan emphasizes the need for media adaptability and diversification, providing a fresh perspective on the evolving landscape of content creation.
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Newsletter Platform Disruption
- Beehiiv's flat subscription rate disrupts Substack's 10% revenue model.
- This allows creators to save significantly, especially at scale.
Price Disruption Strategy
- Prepare for pricing disruption by assessing your value proposition.
- Ask yourself what you would do if your pricing model gets disrupted.
Disruptive Pricing Tactics
- If you offer disruptive pricing, highlight competitor comparisons in ad campaigns.
- Target customers of higher-priced competitors directly.