Josh Kaplan

Exploring the role of creator-operators in scaling successful businesses, the podcast delves into the nuances of finding and compensating a creator COO. It highlights the differences between creators and operators, the need for operational partners, and practical strategies for running a thriving enterprise. From aligning objectives with creator partners to redefining success metrics, this episode equips listeners with tools to navigate complexities in the creator economy.

Josh Kaplan, CEO and co-founder of Smooth Media, shares insights on disrupting the newsletter industry with new platforms like beehiiv. He highlights how these platforms offer better pricing and monetization options for creators, setting them apart from giants like Substack. The discussion also covers Instagram Reels' struggles to compete with TikTok, despite Meta's investments. Kaplan emphasizes the need for media adaptability and diversification, providing a fresh perspective on the evolving landscape of content creation.

Join Sarah Handler as she moderates a panel discussion with experts Shelly Jairath, Nadeem Almoayyed, and Josh Kaplan. They explore expectation management, evolving team dynamics, and remote teamwork in product management. Highlights include setting clear expectations, driving impact with OKRs, transitioning to product leadership, building team cohesion, and the importance of in-person meetings and asynchronous communication.