Josh Kaplan

Join Apple reporter Aaron Tilley as he reveals Apple's plans for an AI wearable pin, discussing its potential features and the cautious strategy of Craig Federighi. Smooth Media's Josh Kaplan predicts TikTok's evolution in the creator economy. AI reporter Stephanie Palazzolo shares insights on OpenAI's restructuring. Kieley Taylor talks about brands navigating the risks of AI advertising. Finally, General Fusion CEO Greg Twinney unveils their ambitious $1 billion IPO and future clean energy goals.

Exploring the role of creator-operators in scaling successful businesses, the podcast delves into the nuances of finding and compensating a creator COO. It highlights the differences between creators and operators, the need for operational partners, and practical strategies for running a thriving enterprise. From aligning objectives with creator partners to redefining success metrics, this episode equips listeners with tools to navigate complexities in the creator economy.

Josh Kaplan, CEO and co-founder of Smooth Media, shares insights on disrupting the newsletter industry with new platforms like beehiiv. He highlights how these platforms offer better pricing and monetization options for creators, setting them apart from giants like Substack. The discussion also covers Instagram Reels' struggles to compete with TikTok, despite Meta's investments. Kaplan emphasizes the need for media adaptability and diversification, providing a fresh perspective on the evolving landscape of content creation.