Brain Driven Brands 99% of Marketers Are Using AI Wrong (Including YOU)
Nov 6, 2025
Most marketers misuse AI by letting it replace their critical thinking, leading to stale creativity. This discussion dives into mind-blowing 'what if' experiments, like using a checkout clock to increase purchase intent and rewarding customers for showing restraint in loyalty programs. They even consider product photos with intentional flaws to build trust. The hosts emphasize using AI as a thinking partner rather than a content factory, challenging brands to rethink their marketing strategies with behavior science insights.
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Use AI To Expand Thinking
- Use AI as a thinking partner to expand idea space instead of just generating headlines.
- Push prompts into wild "what if" experiments to break biases and surface testable marketing hypotheses.
50 Wild 'What If' Prompts Experiment
- Sarah asked AI for 50 wild "what if" scenarios and got surprising, imaginative ideas.
- The exercise helped her break habitual marketing assumptions and generate testable experiments.
What-Ifs Reveal Hidden Customer Psychology
- Framing behavioral experiments as "what if" scenarios exposes hidden customer psychology you assume is fixed.
- These scenarios generate concrete CRO tests grounded in temporal discounting, regret aversion, and self-reference.