Can AI produce behavior-science tests for brands?

Most marketers are using AI to replace their thinking instead of sharpen it—and it's showing. In this episode, Sarah and Chase break down why lazy prompting is the reason your creative feels stale, your tests flop, and your "winners" die in two weeks.

They'll walk you through 50 wild "what if" experiments that flip marketing psychology upside down and show you how to use AI as a thinking partner, not a content mill.

Here's a taste:

• 🤯 What if checkout pages showed how long you've wanted that product—and how long you'll regret not buying it?

• 💡 What if loyalty programs rewarded you for not buying something outside your goals?

• 🧠 What if your product photos had to include one realistic flaw—on purpose?

• 🧍‍♀️ What if brands made you "prove" you're worthy of a discount?

It's a crash course in using AI to break your own biases, surface hidden insights, and create ideas that actually stick.

Listen if: you're tired of cookie-cutter AI advice and want to see how behavior science meets chaos in the best possible way.

(By the end, you'll never ask ChatGPT to "write me 10 headlines" again.)

What If List: https://docs.google.com/document/d/1Do2K506-V6TrXBK43gLrLGGunjeYL3uicNZXJ0Jh7Wg/edit?usp=sharing

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CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg