Slow & Steady
Marketing Experiments for Outseta
Aug 24, 2023
Geoff discusses marketing experiments and SEO, including 'cleaning out the gutters', working with creators, and building their content factory. They also talk about the challenges of delegating marketing tasks, creating content products, and exploring the value of JWTIO for understanding authentication.
38:06
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Quick takeaways
- Founder should prioritize marketing efforts and dedicate time to improve user experience and onboarding process.
- Leveraging external talent and building a content factory can enhance marketing efforts and fuel growth.
Deep dives
Marketing experiments and the need for focus
The podcast episode discusses the importance of conducting marketing experiments and the need for founders to prioritize marketing efforts. The speaker shares their own experience of being sucked into other areas of the business and not dedicating enough time to marketing. They highlight the importance of clearing one's plate and focusing on marketing expertise to drive growth. The speaker mentions their plan to publish a website where they talk about their marketing strategy, share results, and provide insights for other SaaS founders.
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