Benedicte talks to Geoff about the marketing experiments they’re doing this fall.

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• Tailwind fake businesses

Now that the business is a bit more stable, Geoff’s putting his focus back on marketing. He shares the three marketing experiments they’ll be doing later this year: “cleaning out the gutters”, working with creators, and building their content factory. 

Benedicte and Geoff also talk about SEO, content products, and more.