
The Product Experience
Mastering continuous discovery with B2B products with Katie Marcus (Head of Product, Progression, Depop)
Mar 13, 2024
Delve into continuous discovery challenges in B2B products with Katie Marcus. Explore the obstacles in user recruitment, insights on micro design sprints, and strategies for implementing continuous discovery. Reflect on learning mental models in product management for product professionals.
38:00
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Quick takeaways
- Balancing value delivery and customer-centricity in B2B SaaS challenges product transitions.
- Tools like Dovetail and Maze enhance insights and feedback gathering for continuous discovery.
Deep dives
Implementing Continuous Discovery in an HR Tech Startup
Implementing continuous discovery, Katie, a serial early stage product person, shares insights on how she brought this practice to a HR tech platform helping companies build employee-centric career frameworks. Joining as the first product person, Katie tackled challenges of team divergence and lack of customer engagement, aiming to center product decisions around customers through weekly touchpoints and continuous learning.
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