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Mastering continuous discovery with B2B products with Katie Marcus (Head of Product, Progression, Depop)

The Product Experience

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Challenges and Strategies in Continuous Discovery for B2B SaaS

The chapter explores the obstacles faced in user recruitment within the B2B SaaS industry, focusing on engagement in the HR tech sector. Strategies like simplifying feedback processes, using tools like shared Slack channels, and conducting asynchronous research are discussed. Lessons learned in implementing continuous discovery, tools for qualitative research and quantitative analytics, and the balance between customer needs and bold pivots are highlighted.

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