The Dentalpreneur Podcast w/ Dr. Mark Costes 2403: Case Study - The Blackbelt Standard Pt. 2
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Dec 17, 2025 Dr. Monica Urda, a dental practice owner and Golden Rhino award recipient, shares her inspiring journey of transforming her Chicago practice from burnout to a thriving $4.5M success. She reveals her strategies for reducing clinical days, improving case acceptance, and fostering a culture-first environment. Monica discusses her personal growth, hiring associates, and her innovative patient follow-up techniques that enhance trust and referrals. As a Black Belt Coach, she emphasizes the importance of community and continual learning for dentists.
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Run Meetings Using PETA
- Hold meetings with PETA: Presence, Intention, Time, Agenda to establish leadership quickly.
- Start and end on time, state the meeting's intention, and always send a short follow-up summary for alignment.
Build A Detailed Operations Manual
- Create an operations manual covering every role and process to systemize your practice.
- Use assessments and role-specific scorecards to make subjective culture measurable and actionable.
Co-Author Core Values With The Team
- Co-create core values with your team to ensure authorship and embodiment.
- Turn those values into a cultural assessment where team members rate themselves and receive objective feedback.