Business Wars College Football Wars | Fragile Alliance | 4
Jun 19, 2024
In a turbulent landscape, the Pac-12 faces mounting pressure as key teams consider leaving for bigger media deals. The shifting alliances among college football conferences heat up, with USC and UCLA making bold moves to join the Big Ten. Meanwhile, the Big 12 unexpectedly secures a media rights renewal with ESPN and Fox, adding fuel to the fire. George Kliavkoff’s efforts to stabilize the Pac-12 collide with new player rights dynamics, while discussions blur the lines between amateur and professional status in an evolving sport.
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Pac-12 Expansion Blocked
- George Klievkoff, the new Pac-12 commissioner, proposed expanding the conference by absorbing Big 12 schools.
- USC President Carol Folt blocked the expansion, prioritizing existing revenue shares.
The Alliance
- The Big Ten, ACC, and Pac-12 formed an alliance to counter the SEC's growing power.
- The alliance, based on a "gentlemen's agreement," aimed to stabilize college football.
USC and UCLA's Departure
- During his vacation, George Klievkoff learned of USC and UCLA's departure to the Big Ten.
- This move threatened the Pac-12's financial stability and future media deals.