AdQuick Madvertising Podcast

Dr. Augustine Fou: digital analytics and attribution, ad fraud and more | E32

Feb 21, 2024
Guest
Augustine Fou
Dr. Augustine Fou discusses digital analytics, attribution, and ad fraud in the marketing industry. Topics include challenges in digital marketing analytics, impact of ad fraud on businesses, post-pandemic marketing strategies, tactics used in ad fraud, and building effective analytics teams.
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Episode notes
1
Introduction
00:00 • 3min
2
Navigating Controversies in Digital Marketing Analytics and Attribution
02:41 • 10min
3
Impact of Digital Ad Fraud on Small Businesses and Large Advertisers
13:11 • 2min
4
Evaluating Marketing Strategies Post-Pandemic for Cost Optimization and Fraud Detection
14:45 • 2min
5
Unveiling the Depths of Ad Fraud in Digital Advertising
16:17 • 19min
6
Building an Effective Analytics Team
34:50 • 13min