Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

AI search is changing how people discover brands, evaluate products, and make buying decisions. In this episode of the AdQuick Madvertising Podcast, we sit down with AI search strategist Kaleigh Moore about the shift from traditional SEO and demand capture to AI visibility, brand reputation, and demand generation.Kaleigh explains why so much of the information AI systems cite comes from sources outside a company’s own website, how B2B companies can turn internal expertise into external authority, what happens to SEO teams as AI search grows, and why creators, LinkedIn, podcasts, and other third-party sources are becoming increasingly important. We also discuss zero-click marketing, the changing role of attribution, AI spam and manipulation, the future of social platforms, owning your audience, and what young marketers should focus on as the industry changes.Follow Kaleigh on Twitter/X at: https://x.com/kaleighfOn LinkedIn at: https://www.linkedin.com/in/kaleighmooreCheck out her newsletter at: https://kaleigh-moore.beehiiv.com/Follow AdQuick Twitter: https://twitter.com/adquick LinkedIn: https://www.linkedin.com/company/adquick Visit: https://www.adquick.com to get started telling the world your story Listen on Spotify: https://open.spotify.com/show/03FnBsaXiB1nUsEaIeYr4d Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/adquick-madvertising-podcast/id1670723215 Follow the hosts: Chris Gadek Twitter: https://twitter.com/dappermarketer Adam Singer Twitter: https://twitter.com/adamsinger

In this episode of the AdQuick Madvertising Podcast, we sits down with Barry Frey, President & CEO of DPAA, to discuss the evolution of out of home advertising and where the medium is headed next.Barry shares how OOH has transformed through digitization and programmatic buying, why the medium proved resilient through COVID, and how OOH can function as a full-funnel channel in an increasingly fragmented media landscape.The conversation also gets into measurement and outcomes, the importance of proving business results, why marketers can get stuck in organizational inertia, and how technology can make traditional media more efficient without changing what makes it powerful.Learn about the Video Everywhere summit Oct 13: https://dpaasummit.com/global/

On this episode of the AdQuick Madvertising Podcast, we sit down with Kurt Donnell, CEO of Freestar, to talk about the future of advertising, publishing, AI, and the changing internet. Kurt shares how his unusual path from law and M&A into adtech shaped the way he thinks about business, why AI should be viewed as a tool that makes people more effective rather than simply a replacement for workers, and why publishers need to rethink their relationship with search, social platforms, and other sources of traffic.The conversation also covers why advertising remains essential to the free internet, how AI is changing consumer behavior and publisher economics, the rise of newsletters and YouTube as durable media businesses, and what Kurt would build if he were starting a media company from scratch today.

Terry Seitz, Partner & COO of The Nuance Collective, joins us in the latest episode of the Madvertising podcast to discuss the evolution of marketing from commercial artistry to a more rigorous, data-driven discipline, and why the best marketers need to be both scientists and creatives.We dig into AI’s growing role in marketing, the danger of over-relying on attribution and optimization, why brands are suffering from marketing ADHD, and how marketers can balance data, creativity, curiosity, and long-term thinking to drive real enterprise value.We also discuss the differences between working at massive companies like Visa and startups, what young marketers should prioritize in their careers, and why the future may require marketers to optimize for both humans and machines.

Rich Kahn, co-founder and CEO of Anura and ad-fraud pioneer, explains how fake traffic warped his ad business and led to fraud-detection tech. He breaks down the scale of ad fraud, why AI is fueling smarter bots, which channels are most vulnerable, and why programmatic buys are especially at risk. He also covers how marketers miss fraud and how to sell trust in data to CMOs.

In this episode of the AdQuick Madvertising Podcast, Adam Singer sits down with Christian Brown, co-founder and CMO of Glewee, to explore how influencer marketing has evolved from one-off sponsored posts into a scalable, always-on marketing channel.Christian shares how he got into e-commerce and social media marketing as a teenager, before social advertising had really taken off, and how that experience ultimately led to building Glewee. He explains why the most effective creator programs focus on long-term relationships with creators, how brands can turn creator content into performance marketing assets, and why even smaller brands can get started with relatively modest budgets.The conversation also goes into the rise of TikTok Shop and affiliate marketing, the growing role of creators in B2B marketing, and why follower count may matter less than a creator's ability to actually drive sales and engagement.Finally, Adam and Christian discuss one of the biggest questions facing marketers today: AI. Christian explains why AI can dramatically increase the efficiency of marketing teams, but why brands shouldn't confuse cheaper content production with better creative. They discuss the growing value of authenticity, the risks of using AI as a shortcut, and how marketers can use AI to eliminate repetitive work while keeping human judgment and creativity at the center.

In Episode 88 of the AdQuick Madvertising podcast, we sit down with Onur and Okan Has to talk about the power of content, personal branding, organic distribution, and what it really takes to turn attention into revenue.The brothers are the founders of Has Media, a marketing and media company focused on helping entrepreneurs, founders, and brands build content engines that actually get noticed.We talk about why so many companies jump straight into paid advertising without first figuring out what organically captures attention, why founders need to put themselves in front of their audiences, and why you don't need millions of followers to generate serious revenue.We also get into the role of AI in modern content creation, why human creativity and judgment still matter, how to get introverted executives comfortable on camera, why marketers shouldn't be afraid of being "cringe," and why volume and repetition are ultimately what make you better at creating content.Plus, Onur and Okan share their advice for young marketers entering an increasingly AI-driven industry, and why putting in the work matters more than your title, degree, or follower count.

Streaming TV has changed the way people watch content, but advertising on TV hasn’t always kept up. In this episode of the Madvertising podcast, we sit down with Senda Ben Abdallah, Head of Product Marketing at Vibe.co, the self-serve CTV advertising platform working to make streaming TV more accessible to marketers of all sizes.We talk about the future of CTV advertising, what it takes to build a product marketing function from scratch, and streaming finally becoming a true performance channel.Senda also shares her career journey across enterprise tech, B2B SaaS, and AdTech plus her advice for marketers navigating a world of AI, channel fragmentation, and constant change.

Jordan West, founder of Social Commerce Club and former e-commerce founder who built and sold brands. He explains why TikTok Shop is its own category and more about demand generation than Amazon. Small creators can drive massive sales through algorithmic reach. Scaling requires speed, many creators, and a creator-as-salesperson mindset.

In Episode 85 of the AdQuick Madvertising podcast, we sit down with returning guest Gregory Kennedy, tech marketing executive and founder of Vibe your SaaS to talk the state of marketing, AI and more hot topics. At VYS, he works directly with founders and C-level operators to build content systems that turn expertise into trust and pipeline, without becoming a full-time creator.