The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Zoom From Series A to IPO, How VCs Can Provide CEOs with Additional Leverage and Why The Negative Effects of Signalling Are Very Real with Santi Subotovsky, General Partner @ Emergence Capital

Jul 15, 2019
Santi Subotovsky, General Partner at Emergence Capital, shares his fascinating journey from founding a SaaS e-learning company to leading investments in giants like Zoom. He discusses how he identified Eric Yuan's potential and the importance of building strong relationships in the VC landscape. Santi emphasizes the need for specialized funding strategies and the evolving nature of venture capital, particularly in the SaaS sector. He also advocates for the significance of mentorship and resilience in the entrepreneurial journey.
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ANECDOTE

Unintentional VC

  • Santi Subotovsky's path to venture capital was unconventional, starting with founding a SaaS company in Argentina.
  • He initially joined Emergence Capital to learn about VC decision-making, intending to return to startups.
INSIGHT

Immigrant Advantage

  • Santi Subotovsky's "immigrant advantage" allows him to see opportunities others miss.
  • This unique perspective helps him connect with founders who address unmet needs.
ANECDOTE

Zoom's Demo

  • Santi Subotovsky was drawn to Zoom's founder, Eric Yuan, because of his customer obsession.
  • Yuan insisted on a product demo, showcasing his focus on product quality over fundraising.
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