

How HR Can Lead Successful Digital Transformation Initiatives (an Interview with Lucy Adams)
7 snips Mar 18, 2025
Lucy Adams, CEO of Disruptive HR and former CHRO at the BBC, shares her expertise on digital transformation. She discusses the challenges HR teams face and practical strategies to implement change effectively. Lucy emphasizes the importance of a human-centric approach in tech transformations and the need for HR to become strategic partners rather than mere support functions. She advocates for breaking down initiatives into manageable steps and engaging both early adopters and resistors to foster a collaborative culture.
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Frustration Sparks Disruptive HR
- Lucy Adams was frustrated seeing HR practices stuck in the 90s despite fast digital disruption at the BBC.
- This frustration inspired her to create Disruptive HR to modernize and make HR more agile and relevant.
HR's Parental Role Limits Innovation
- Historical HR roles as compliance officers and parental figures have held back innovation.
- Designing around the lowest common denominator limits opportunities for customized, human-centric experiences.
Human Change Trumps Technology Focus
- Digital transformations often focus on technology while neglecting human behavioral change.
- Success depends on understanding why people would want to change and supporting their emotional journey.