Digital HR Leaders with David Green
How HR Can Lead Successful Digital Transformation Initiatives (an Interview with Lucy Adams)
Mar 18, 2025
Lucy Adams, CEO of Disruptive HR and former CHRO at the BBC, shares her expertise on digital transformation. She discusses the challenges HR teams face and practical strategies to implement change effectively. Lucy emphasizes the importance of a human-centric approach in tech transformations and the need for HR to become strategic partners rather than mere support functions. She advocates for breaking down initiatives into manageable steps and engaging both early adopters and resistors to foster a collaborative culture.
55:20
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Quick takeaways
- HR leaders must address both technological and human aspects of digital transformation to enhance employee engagement and adaptability.
- Segmenting change management strategies by employee personas allows HR to tailor approaches, fostering support and momentum towards successful transformation.
Deep dives
Challenges in HR Transformation
HR teams face significant challenges when navigating digital transformation, particularly resistance from leadership. Leaders may be accustomed to traditional performance management and engagement practices and resist adopting new approaches that require different skills and levels of independence from HR. Additionally, HR's historical perception as a compliance officer rather than a strategic partner hinders innovation and agility. The need for consistent treatment across all employees often stifles customization, making it difficult for HR to adopt more effective strategies suited for a modern workforce.
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