The Artificial Intelligence Show #9: Britney Muller, Data Sci 101: SEO Expert Talks AI Use Cases
Apr 6, 2021
In this conversation, Britney Muller, Founder of Data Science 101 and former SEO scientist at Moz, shares her insights on integrating AI into marketing strategies. She discusses specific AI use cases for SEO and emphasizes the impending impact of AI on marketing professionals over the next 3 to 5 years. Britney also offers valuable advice for those new to machine learning, highlighting the importance of continuous learning and ethical considerations in technology. With a focus on online education, she explores the evolving landscape of SEO automation.
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From PR to SEO
- Britney Muller transitioned from a PR degree to SEO after a move to Colorado.
- Discovering SEO's potential to manipulate search results led to an agency job and fascination with the field.
Self-Taught Machine Learning
- Britney Muller's interest in machine learning began with self-study using online resources like Harvard's Data Science course.
- She became fascinated by machines' ability to identify complex patterns in data.
AI Bottleneck
- The biggest bottleneck in AI is not hardware or data, but the limited number of people who can utilize it.
- This lack of skilled individuals hinders the potential of AI across various fields like healthcare, nonprofits, and marketing.